---
title: 7 ways to turn employees into brand advocates
description: Word of mouth marketing generates £5 trillion in annual spending. So, it's important to turn employees into brand advocates. Here's 7 ways to do it.
image: https://www.turbinehq.com/hubfs/Turbine%20-%207%20ways%20to%20turn%20employees%20into%20brand%20advocates-01.png
---
[](https://www.turbinehq.com)
Tour
[Overview](https://www.turbinehq.com/turbine-overview) [Purchase orders](https://www.turbinehq.com/purchase-orders) [Time off requests](https://www.turbinehq.com/time-off-requests) [Expenses](https://www.turbinehq.com/expenses) [Employee database](https://www.turbinehq.com/employee-database)
[Integrations](https://www.turbinehq.com/integrations)
[Pricing](https://www.turbinehq.com/pricing)
[Blog](https://www.turbinehq.com/blog)
[Support](https://support.turbinehq.com/)
[Contact](https://www.turbinehq.com/contact)
[Sign in](https://cdn.turbinehq.com/users/sign_in)
[30 days for free](https://cdn.turbinehq.com/companies/new?plan=21)
[branding](https://www.turbinehq.com/blog/topic/branding) [Business insights](https://www.turbinehq.com/blog/topic/business-insights)
# 7 ways to turn employees into brand advocates
[By Simon Collins ](https://www.turbinehq.com/blog/author/simon-collins)
Published 08-Oct-2019 08:42:00 Updated September 23 2024
Word-of-mouth marketing drives [£5 trillion](https://www.invespcro.com/blog/word-of-mouth-marketing/) in annual spending worldwide. That’s a big number. The question to ask, then, is this:
Are you encouraging your employees to advocate for your brand?
If not, you’re missing a trick. Your employees can be a powerful aide in supporting and growing your business. Sure, your website, blog, and other marketing efforts are critical for building authority and brand awareness, but you’ve also got an untapped resource in your employees.
Afterall, you’ve already done the hard work in [hiring](https://www.turbinehq.com/blog/sustainable-hiring-process) and training them, so why not help them claim bragging rights, too?
Here are seven ways to turn your employees into brand advocates.
## #1 Create an open, trusting culture
It’s easier for your employees to be advocates for your company when they trust and understand it.
If you’re squirreling away strategic objectives and trying to give staff the minimal amount of information necessary, you’ll make them feel unloved. Consequently, work will feel more like ‘just another nine-to-five job’ than something they love and want to invest themselves in.
With the right strategy, however, an open, [happy culture](https://www.articulatemarketing.com/blog/how-to-create-a-happy-company) is right around the corner.
## #2 Encourage employees to advocate for your brand
Encouraging your staff to advocate for your brand shouldn’t be overlooked. It’s also important to create a dialogue with staff so you can learn about what factors encourage brand loyalty.
To help encourage employees, consider:
- **Offering** to pay for staff to attend events. (It takes an especially dedicated employee to attend events and preach about work in their own time.)
- **Creating** great content that is easy to share on social media and encourage staff to share it if they like it.
- **Asking** your staff want kind of content they’d like the company to create, and what kind of content they’d be more likely to share. [Working with HR](https://www.turbinehq.com/blog/busy-managers-guide-modern-hr) to build a consistent dialogue will help.
Of course, your messaging needs to remain on brand and target your clients first and foremost, but if it doesn’t detract from your [social strategy](https://www.articulatemarketing.com/blog/tools-social-media-strategy), also consider what your staff would like to see (and share).
[](https://www.turbinehq.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLwWtTgo6VWOUcFJMi6CD3Ox3FPkPCGvdq6h0UuVEMzhxF4PR1HFqrKq05A7EFGcihgGeh6n2tcysEHm3OoZ0WWDaVY1pcMRpyZf0s0qoCcXSYXaM3wEhkdSGBZGOusPgNFzX0urJ7gIXo2OTD%2BL%2B819m59bcw%2BF9RQ2i1DXHMsW0zoLNZr%2Fs7elCMKfyk%3D&webInteractiveContentId=179208048973&portalId=2183131)
## #3 Set an example and be the biggest brand advocate
It’s [leadership 101](https://www.turbinehq.com/blog/management-blogs) – never ask your tribe to do something you aren’t willing to do yourself.
Ask yourself: are you currently a brand advocate for your own business?
If not, don’t expect anyone else to fall in line and advocate for the business, either. If you’re not making the effort, why should they?
To remedy this, you need to showcase your investment in your own company to others. Excitement is contagious. Get excited about the work you’re doing, and others will likely follow suit.
Maybe this means posting in a [Slack channel](https://www.articulatemarketing.com/blog/make-remote-working-work) about how proud you are of the team, or it means trying to encourage staff to collaborate on business development and direction. Whatever it is, it’s up to you as business owner to ensure staff feel valued enough to advocate for the business.
## #4 Give your staff something to advocate for
If your business is in the doldrums, it’s going to be an uphill struggle to encourage brand advocates.
You must do what you can to give your staff something to be excited for and shout about.
Maybe it’s something financial like rewarding excellent performance, something fun like a summer party, or something exciting like an innovative new project.
## #5 Measure the results
It’s hard to know what’s working and what isn’t if you don’t track results. In business, [KPI’s are everything.](https://www.turbinehq.com/blog/metrics-and-kpis-boost-efficiency) So, track KPIs carefully, and to [improve your results](https://get.work.bot/), incentivise staff to bring in new business.
To incentivize your staff effectively, you need to focus on what excites them. Maybe that’s a free gym membership or maybe that’s a free Amazon kindle – find what your staff love, and then double-down on it so they’re motivated to advocate for your brand.
## #6 Teach your staff the skills
To be a great brand advocate, it helps to give your staff the tools and skills they need to help them promote the company in their own way.
This might include things like:
- Provide tools to **help your staff share high-quality content**. For example, let your staff use company photography equipment at a work event so they can take great photos.
- Offer in-depth courses to those who are interested. A social media marketing course or a photography course could turn an employee into the best brand advocate you could hope for.
## #7 Don’t be a control freak
Pushing your staff into becoming brand advocates is perhaps the best way to put them off doing it. Also, don’t dictate what they want to share.
Trust your employees to present your brand in a positive light and only get involved if you feel what they’re doing is damaging or seriously misrepresenting your business.
## Save money and grow your business with brand advocates
Building a powerful brand is easier when you let your employees do some of the lifting.
It’s a great way to save money ([brand-building](https://www.clearstorymarketing.com/how-much-does-a-brand-cost-to-build/) can be expensive), and it will also help you develop a stronger culture as everyone pitches in to share what they love about your business.
But there’s more to developing a great culture than getting your employees on side. For more on building a successful culture and HR department, download our guide below.
[](https://www.turbinehq.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLwWtTgo6VWOUcFJMi6CD3Ox3FPkPCGvdq6h0UuVEMzhxF4PR1HFqrKq05A7EFGcihgGeh6n2tcysEHm3OoZ0WWDaVY1pcMRpyZf0s0qoCcXSYXaM3wEhkdSGBZGOusPgNFzX0urJ7gIXo2OTD%2BL%2B819m59bcw%2BF9RQ2i1DXHMsW0zoLNZr%2Fs7elCMKfyk%3D&webInteractiveContentId=179208048973&portalId=2183131)
Share
[](http://www.linkedin.com/shareArticle?mini=true&url=https://www.turbinehq.com/blog/7-ways-to-turn-employees-into-brand-advocates&utm_medium=social&utm_source=linkedin) [](http://www.facebook.com/share.php?u=https://www.turbinehq.com/blog/7-ways-to-turn-employees-into-brand-advocates&utm_medium=social&utm_source=facebook)
## Related articles
[Employees](https://www.turbinehq.com/blog/topic/employees) [Productivity](https://www.turbinehq.com/blog/topic/productivity) [Concentration](https://www.turbinehq.com/blog/topic/concentration)
### [5 hobbies that will make you better at your job](https://www.turbinehq.com/blog/hobbies-that-improve-your-work)
The American Psychological Association reports that more than 39 percent of the workforce work more than a typical 40-hour week. Believe it...
By Callum Sharp
[Holidays](https://www.turbinehq.com/blog/topic/holidays) [workaholic](https://www.turbinehq.com/blog/topic/workaholic) [People management](https://www.turbinehq.com/blog/topic/people-management)
### [Workaholism: A 6 step programme for workaholics on holiday](https://www.turbinehq.com/blog/workaholics-holiday)
Workaholism. It often starts with a small taste but when left unchecked it can snowball into a full-on addiction. Like many addictions, it...
By Paul Morton
[Efficiency](https://www.turbinehq.com/blog/topic/efficiency) [Productivity](https://www.turbinehq.com/blog/topic/productivity) [Timekeeping](https://www.turbinehq.com/blog/topic/timekeeping)
### [The best kept secrets: advice from the time management gurus](https://www.turbinehq.com/blog/time-management)
Few of us would admit to working stupidly. Yet how often do you get to the end of a day and wonder where the time went? It’s possible to be...
By Matthew Stibbe
[](https://www.turbinehq.com)
Follow us
Useful links
- [Blog](https://www.turbinehq.com/blog)
- [Support](https://support.turbinehq.com/)
- [Integrations](https://www.turbinehq.com/integrations)
- [Contact](https://www.turbinehq.com/contact)
Latest posts
- [Holiday Pay Records: What the New Law Means (And How to Get Compliant Fast)](https://www.turbinehq.com/blog/holiday-pay-records-what-the-new-law-means-and-how-to-get-compliant-fast)
- [11 essential HR blogs](https://www.turbinehq.com/blog/hr-blogs)
- [The best 18 companies who will (probably) hire remote workers in 2020](https://www.turbinehq.com/blog/18-companies-hiring-remote-workers-in-2020)
Copyright © Turbine, 2010 - 2026. All rights reserved.
```json
{
"@context" : "https://schema.org",
"@type" : "Corporation",
"alternateName" : "TurbineHQ",
"contactPoint" : [ {
"@type" : "ContactPoint",
"areaServed" : [ "US", "GB", "CA", "150" ],
"availableLanguage" : "en",
"contactType" : "support",
"email" : "support@articulatemarketing.com",
"telephone" : "+442031417888"
} ],
"description" : "Online purchase orders, time off, expenses and HR records.",
"logo" : "https://www.turbinehq.com/hubfs/Turbine_Logo_-_dark.png",
"mainEntityOfPage" : {
"@id" : "https://www.turbinehq.com/blog/7-ways-to-turn-employees-into-brand-advocates",
"@type" : "WebPage",
"description" : "Word of mouth marketing generates £5 trillion in annual spending. So, it's important to turn employees into brand advocates. Here's 7 ways to do it."
},
"name" : "Turbine",
"sameAs" : [ "https://www.facebook.com/TurbineHQcom-277247968993159/", "https://twitter.com/turbinehq", "https://www.linkedin.com/company/turbine-hq/", "https://www.turbinehq.com" ],
"url" : "https://www.turbinehq.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Simon Collins"
},
"dateModified" : "September 23, 2024, 4:25:33 PM",
"datePublished" : "2019-10-08 07:42:00",
"description" : "Word of mouth marketing generates £5 trillion in annual spending. So, it's important to turn employees into brand advocates. Here's 7 ways to do it.",
"headline" : "7 ways to turn employees into brand advocates",
"image" : {
"@type" : "ImageObject",
"url" : "https://www.turbinehq.com/hubfs/Turbine%20-%207%20ways%20to%20turn%20employees%20into%20brand%20advocates-01.png"
},
"mainEntityOfPage" : {
"@id" : "https://www.turbinehq.com/blog/7-ways-to-turn-employees-into-brand-advocates",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.turbinehq.com/hubfs/Turbine_Logo_-_dark.png"
},
"name" : "Turbine"
}
}
```